News and Insights // Blog
August 23, 2010
SOS Children’s Village – Pushkin, Russia
A quick update from the road by Ant Lillingston, a Planner at GyroHSR who is traveling from London to Ulaan Baatar in Mongolia raising £10,000 for a number of children’s charities. Check out http://www.thedoodlecar.com
We arrived almost an hour late from St Petersburg partly due to unaccounted for, rush-hour traffic but also because the 8 different
locals we had [...]
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August 23, 2010
Brand Couples = Brand Loyalty
You’ve heard it before but it’s a mantra worth listening to: building a relationship with your customers builds brand loyalty. And the best way to build a relationship is to show a relationship unfolding. It’s worked time and time again, starting with Nescafe’s Gold Blend Couple in the 1980s.
Nescafe cleverly wove the story of the [...]Read More
August 19, 2010
Twitter Utility – For Mum
My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith.
I couldn’t really [...]Read More
August 13, 2010
Talent
Increasingly we are seeing reports which herald a more positive economic outlook. Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility. While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]
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April 29, 2010
00:04:00 GMT
"Winter at the lake"
Michelle Henley
GyroHSR Amsterdam
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