News and Insights // Blog

August 23, 2010

Brand Couples = Brand Loyalty

You’ve heard it before but it’s a mantra worth listening to: building a relationship with your customers builds brand loyalty. And the best way to build a relationship is to show a relationship unfolding. It’s worked time and time again, starting with Nescafe’s Gold Blend Couple in the 1980s.
Nescafe cleverly wove the story of the [...]

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August 19, 2010

Twitter Utility – For Mum

My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith.
I couldn’t really [...]

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August 13, 2010

Talent

Increasingly we are seeing reports which herald a more positive economic outlook.  Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility.  While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]

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Uploaded

April 29, 2010

00:04:00 GMT

"Winter at the lake"

Michelle Henley

GyroHSR Amsterdam

Next ignition backgrounds published in 1:00:00

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